Tuesday, June 16, 2009

Creativity outside the box





People always say think outside of the box but how do you usually do it? For starters understand the meaning of the phrase itself, the box refers to the normal context or limitation that one put into ideas which are commonly thought of. Thus thinking within the box makes you produce the same thing over and over with just minor changes within the normal method that does not gives you a significant outcome in whatever your ideas are.

A box does not have to be square, a cup does not have to be cylindrical. What we see mostly in the shelves of supermarkets and departmental stores are the many example of over-used ideas that does not need the capacity to think nor waste time on. But if you think carefully, if everyone uses the same ideas over and over and compare it to those who create normal objects to something unique. Which one of them would be remembered more? I'm sure you know which is more memorable among the millions of products which you see having the same features.

First of all, throw away any limitations and boundaries you have on the normal ideas people usually come up with. Even if you are talking about a simple T-shirt, mug, flowers or whatever you wanna use. The goal is to make it "Unique" in terms of ingenuity and creativity in its design. This applies greatly in advertising and production industries. Roses do grow in red,white, orange & pink. You can also make blue, violet, green or rainbow colored roses. Hehehehe not gonna explain how you make em. Just find it out on your own. People who made these made themselves stand out among the normal creators because they think what others would not go through the hassle of doing.

There are a lot of people I know always design things that looks cliche, well going by the book might be safe but these days competition is what we call survival of the fittest. First of all you need to know what is WOW and what is normal. Before we actually be able to create something out of the ordinary, exposure is very very important. Because if you look at the masterpieces of others and compare it to normal works, you will see the difference between whats WOW, GREAT, GOOD, NORMAL, SO SO, BAD and the YUK! Slowly learning the skills to differentiate the details needed to grade people work is essential. Because you can learn what makes it good and what does not work.

Understanding in the nature of the work is needed, there are a huge majority of people who says this a painting is good but failed to explain why. Why is that? The answer is lack of understanding and knowledge on what makes it good. Man it gets on my nerves one time when my lecturer tells one of my mates that her design is bad but refuses to explain why. Not to be a buzz kill but critique sessions are for that very reason for the lecturer to explain her views on why it is bad in the first place and why is it better to try another method. I somehow got a feeling that lecturer does not understand the need to explain or she is inexperienced enough to say anything besides "I like that" and "I don't like that".

Remember that within your creativity to make something unique, there must always be an explanation to your work as to what you use, why you use it, what does it represents and also why do you choose to to display it in such manner. If you can't explain your own work, who can?


That is all for now. Laterzz!

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